Native advertising is online advertising where the advertiser tries to get attention by providing valuable content - sort of like an advertorial - but a bit more obviously an ad than most advertorials. This is advertising that fits within the framework of the site or service, rather than being off to the side, flashing away, hoping for attention.
The advertiser's intent is to make the paid advertising useful information and make it more likely that users will click on it. If people find your content useful, they are more likely to share your content through social media.
The reasoning is simple: If the content is good, it doesn't matter if it’s a piece of editorial or a piece of advertising. People aren't opposed to advertising content if it’s clearly labeled and clearly good.
Often times you don't even notice that an interesting article is advertising. If you browse online you'll notice that the sponsored articles blend in perfectly with other content. It's a great way to offer interesting information that is relevant to your products and services!
HOW THEY DO IT:
Do you know anyone who isn't a football fan, but watched the SuperBowl just for the commercials? Fans know that they are seeing advertising, but they enjoy it because it's entertaining.
HOW YOU CAN DO IT:
Here are some suggestions on how you can use native advertising to benefit your business!
Sponsored Editorials, Promoted Tweets, Facebook's Sponsored Stories, Sponsored Blog Posts, Starting Your Own Blog.