Anyone who’s ever been part of an organization tasked with solving difficult challenges is likely familiar with the concept of brainstorming. Working from the premise that the sum is often greater than the individual parts when it comes to tapping collective wisdom, experience, and cognitive power, brainstorming can result in solutions that individual members would have been unlikely to come up with on their own.
Crowdsolving works on the same premise, only better. Because it is able to tap into a much larger and more diverse universe of resources, crowdsolving might be described as brainstorming on steroids (figuratively speaking, of course).
“Crowdsolving allows SMBs to gain a more thorough understanding of their impact on the people they interact with every day,” he says. “It builds relationships and trust, and it creates an early warning system for the avoidance or mitigation of problems with vendors, customers, and employees.”
SMBs can also use crowdsolving to gain support in areas where they lack capabilities. “Crowds can empower them to compete against larger players in the market,” says Mayank Mittal, director of business development and corporate strategy at PASS Group AG, a global provider of on-demand managed testing services. “By bringing customers, vendors, and employees together, SMBs can create a collaborative atmosphere that enables them to tackle difficult problems, increase reusability, and handle new opportunities.” He adds that direct involvement of customers in product design, development, and testing can help businesses achieve new levels of innovation.
Be careful when using Crowdsolving. Make sure that the “wisdom of crowds" doesn't become “the idiocy of the mob.”
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